I'm not a huge McDonald's fan.
Actually, let me rephrase that. If you are an American, you were probably at one time a huge McDonald's fan. Growing up, McDonald's was the BEST. My 3-year old son loves it. And because in some ways McDonald's is my earliest memories of cheeseburgers, my guess is that something genetically happens to a young boy's mind that cements it in his brain as some sort of life-long enjoyable flavor. That's happened to me. I'm 30 years old now, but when I buy my son a cheeseburger at McDonald's, that part of my brain fires up and I can't resist taking a bite.
I'm not even sure I'd consider it a "cheeseburger". It's in a world all it's own. It's not a burger, it's McDonald's. I hope that makes sense to some of you. In my defense, I NEVER go out of my way to actually eat a full meal at McDonald's.
A location close to my house just re-opened after they rebuilt their building. First 100 people in line at 6am this morning got a coupon for a FREE VALUE MEAL PER WEEK FOR ONE YEAR. I know, crazy.
My buddy Dave and I camped out last night. We were first in line, got about 3-4 hours of sleep, and should've done a documentary on our experience. Dave was the mastermind behind it, and spent the weeks leading up to the event emailing the management, scoping the scene, planning the details, and laying awake at night in anticipation. His efforts paid off handsomely, and now we are both going to be growing fat on McDonald's this year.
Maybe I'll use my free weekly value meal on my kids. But maybe I won't...a Big Mac somehow sounds amazing right now.